It’s not the stuff you do, it’s who you are that counts.

In her keynote at this year’s Digital PM Summit in Philadelphia, Nancy Lyons, CEO of Clockwork impressed us all with her insights into the impact of technology on how we work and how we view work being fundamentally broken. The technological revolution has changed everything. We’re in a transformative space where end users expectations of businesses have changed so it’s about time we change the way we view work too.

Your job isn’t about your job description, it’s about understanding other people’s business in ways they haven’t yet contemplating. It’s time to deviate from your role, stop waiting for permission and start asking for forgiveness.

Who you are and what you’re willing to take on will set you apart from everyone else, it’s not about your job description

We’re no longer measured by output and production but the interactions and observations we make and the change we facilitate.

So how do you succeed in this new work dynamic?

The characteristics checklist of an Intrapreneur

You don’t wait to be told what to do, you don’t ask for permission and you lead good ideas

You exhibit persistence
You demand meaning and purpose
You believe in the vision of the organisation
You want to exemplify the leadership and vision of their company in their everyday work

You see beyond the narrow focus of your job description and treat your organisation like it’s your own

Resilient and adaptive
You incrementally take risks
You don’t give up easily

Your emotionally intelligent
You don’t let your ego get in the way, you celebrate good work at all levels

It’s not the stuff you do, it’s who you are that counts.

Be a pro, learn the business and do something.

Delivery Director at @DeesonAgency

Delivery Director at @DeesonAgency